Privacy Policy

Vivid Smiles
Springfield Office: 7011 Backlick Ct, Springfield, VA 22151 | Phone: (703) 333-6077
Lake Ridge Office: 2080 Old Bridge Rd Suite 203, Lake Ridge, VA 22192 | Phone: (703) 783-1777
Last Updated: September 16, 2026

Vivid Smiles (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect information when you visit our website, contact us, or communicate with us by phone, email, or text message (SMS).

We may collect the following types of information:

• Contact information, such as your name, phone number, mailing address, and email address
• Appointment information, such as requested services and appointment preferences
• Communication data, including messages you send us through our website contact form, email, or SMS text messages
• Health-related information you choose to share with us (handled in accordance with HIPAA and applicable law)
• Technical information, such as your browser type and general website usage data, collected automatically when you visit our site

We use the information we collect to:

• Schedule and manage your appointments
• Respond to inquiries submitted through our website, phone, or email
• Send appointment reminders, confirmations, and practice-related updates, including via SMS text message, only to patients who have consented to receive such messages
• Improve our website and services
• Comply with legal and regulatory obligations

If you provide your mobile phone number and consent to receive text messages from Vivid Smiles, we may send you SMS messages related to appointment reminders, scheduling, and general practice communications.

Consumer information is not shared with third parties for marketing purposes. Mobile information, including text messaging originator opt-in data and consent, will not be shared with third parties or affiliates for marketing or promotional purposes.

• Information collected for SMS purposes (such as your phone number and opt-in status) is used solely to send you the text messages you have agreed to receive.
• You may opt out of SMS communications at any time by replying STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to any message. For assistance, reply HELP or contact us directly at (703) 333-6077 (Springfield office) or (703) 783-1777 (Lake Ridge office).
• Message frequency may vary. Message and data rates may apply, depending on your mobile carrier and plan.

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal and health information from unauthorized access, disclosure, alteration, or destruction. Any health-related information you share with us is handled in accordance with HIPAA and other applicable regulations.

We do not sell your personal information. Consumer information is not shared with third parties for marketing purposes. We may share information with trusted service providers who assist us in operating our practice (such as scheduling or communication platforms), solely for the purpose of providing our services to you, and under confidentiality obligations.

Our website may use cookies or similar technologies to enhance functionality and analyze site traffic. Cookies do not collect personally identifiable health information. You may disable cookies through your browser settings at any time.

Our website and communications are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites and encourage you to review their privacy policies separately.

You may contact us at any time to:

• Ask what personal information we hold about you
• Request corrections to your information
• Request deletion of your information (subject to legal and record-keeping requirements)
• Withdraw consent to receive SMS communications by replying STOP

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

If you have any questions about this Privacy Policy or how we handle your information, please contact us:

Vivid Smiles
Springfield Office: 7011 Backlick Ct, Springfield, VA 22151 | Phone: (703) 333-6077
Lake Ridge Office: 2080 Old Bridge Rd Suite 203, Lake Ridge, VA 22192 | Phone: (703) 783-1777